7  November 2025

EPOPS Logo Design Process

by Justus Oehler, Pentagram

Logos play a vital role in shaping any visual brand identity. They serve as the core expression of brands, transforming the names into distinctive and recognizable visual symbols.

EPOPS is a Greek publishing house with a global outlook and international aspirations. To reflect this dual character, we designed a logo that incorporates the name EPOPS in both Greek and Latin scripts—balancing local heritage with international accessibility. The two versions are arranged vertically, separated yet subtly connected by fine lines that remind us of the spines of books aligned on a shelf.
EPOPS Logo Design Process
To reflect its dual character, we designed a logo that incorporates the name EPOPS in both Greek and Latin scripts — balancing local heritage with international accessibility.
The chosen typeface is contemporary and refined, ensuring a timeless aesthetic that feels both modern and enduring. The resulting logo conveys academic integrity and intellectual depth while maintaining a sense of lightness and elegance — a true emblem of EPOPS’ vision and values.
Justus Oehler
Author
Justus Oehler
Educated in visual communication in Munich, Germany, Justus Oehler began his design career in 1985 at Büro Rolf Müller. In 1988 he attended the Central School of Art and Design in London and graduated with a Master’s Degree in graphic design. In 1989 he joined Pentagram and in 1995 was invited to b…
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